2019-2024 Economic Development Strategic Plan

THE SPENCER PLAN PLAN ELEMENTS Administrative Procedures

PRIMARY ACTION STEP(S)

SECONDARY ACTION STEP(S)

DESCRIPTION

1. Determine who's the staff lead and who else is involved (e.g. Mayor, Asst. City Mgr., Planning Director) 2. Split-out responsibilities for participation in economic development forums, prospect opportunities 3. Identify procedure for handling incoming leads 4. Identify procedures for disseminating information to partners (e.g. SIF, Corridor, Chamber, etc.) 1. Consider having all partners using the LocationOne system for buildings and sites that is used by the state also 2. Coordinate single point of contact for keeping information updated or establish additional logins 3. Have a meeting with realtors and building owners to discuss process for submitting their available building and site information 1. Hold appropriate council discussions in work session(s) and/or retreat 2. Look to policies used by other jurisdictions 3. Determine any incentive requirements as may be appropriate 4. Draw up incentive guidance that can allow staff and mayor to start negotiations in the early stages of prospective projects. 1. Develop a strategy for who is responsible for communications and when and what new project information is disseminated to the public (press releases, social media, etc.) and coordination with partners 2. Identify the plan for regular communication outside project specific results to highlight progress on goals (e.g. state of the city address, mailed annual or quarterly report with utility bill) 1. Review current partner roles and responsibilities 2. Identify partner opportunities to implement economic development strategies 3. Evaluate opportunities to ramp up economic development efforts 4. Determine appropriate, related annual budgets to carry out the strategies

Define and Adopt Staff Economic Development Roles & Responsibilities

Identifies which city staff involved in economic development, protocol for handling leads and sharing and tracking information, etc.

Adopt relevant administrative and council level policies and procedures

Reach agreement with economic

Eliminate use of separate databases for available buildings and sites at the Chamber, Main Street and the Corridor, and include available buildings and sites on the City's website Having an incentives policy helps give city staff and mayor advance direction from the Council to negotiate (up to a point) on a prospective project; it prioritizes incentives for higher wage jobs or bringing back talent; provides opportunity to market a specific incentive to a target industry, and creates transparency for the citizens

Embed the LocationOne module in the websites for the Chamber, Main Street, City and Corridor to keep information current, similar and easily accessible

development partners on a

common database for identifying and advertising available buildings and sites

Develop and Approve an Incentive Guidance Policy

Council approval of an incentives policy

Develop and approve a Communications Plan (internal/public) that addresses economic development Consistent with the City's plan, establish a five- year strategic agreement with the Chamber, Main Street, SIF and Corridor for Economic Development

1. Implement appropriate policies 2. Schedule regular communications 3. Schedule regular discussions of plan goals and progress

Addresses how the City communicates information to the public, including progress towards reaching economic development goals.

Based on City's plan and vision, coordinate specific economic development actions with local and regional groups responsible for related actions.

Approve agreements with the relevant organizations (or one master agreement)

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