2019-2024 Economic Development Strategic Plan

TABLE OF CONTENTS THE SPENCER PLAN ______________________________________________________________________ 2 EXECUTIVE SUMMARY  ____________________________________________________________________ 7 VISION & MISSION ______________________________________________________________________________7 WORK PLAN ELEMENTS  _________________________________________________________________________7 IMPLEMENTATION MEASURES ____________________________________________________________________7 IMPLEMENTATION GUIDANCE _____________________________________________________________________7 PLAN GOALS __________________________________________________________________________________8 PROJECT BACKGROUND  __________________________________________________________________ 8 ABOUT SPENCER  ______________________________________________________________________________8 GROW SPENCER COMMISSION  ___________________________________________________________________8 SCOPE OF WORK  ______________________________________________________________________________8 CONSULTANT PROJECT APPROACH  ______________________________________________________________10 PHASE 1  ______________________________________________________________________________ 11 RESEARCH & ENGAGEMENT (Phase 1A) ____________________________________________________________11 PROJECT KICK-OFF _________________________________________________________________________11 PRELIMINARY ASSET STRENGTH INVENTORY ____________________________________________________12 PRELIMINARY ASSET WEAKNESS INVENTORY ____________________________________________________13 INDUSTRY TARGETS ________________________________________________________________________13 ASSESS MUNICIPAL CODES & POLICIES (Phase 1b) ___________________________________________________15 PHASE 2  ______________________________________________________________________________ 15 COMMUNITY ASSESSMENT  _____________________________________________________________________15 GENERAL SURVEY RESULTS (HIGHLIGHTS) ______________________________________________________16 STRENGTHS, WEAKNESSES, OPPORTUNITIES & THREATS (S.W.O.T.) MATRIX ___________________________16 PRIORITIZING & VALUING OUTCOMES  __________________________________________________________21 COMMUNITY INTERVIEWS ____________________________________________________________________22 PHASE 3  ______________________________________________________________________________ 23 GROW SPENCER COMMISSION FACILITATED WORK SESSIONS _________________________________________23 CREATING A VISION & MISSION  __________________________________________________________________23 COMMUNITY FORUM ___________________________________________________________________________24 WORK PLAN CREATION  ________________________________________________________________________25 PRIORITY-IMPACT-RESOURCE (PIR) EXERCISE ______________________________________________________25 COUNCIL REVIEW OF DRAFT PLAN ________________________________________________________________25 FINAL COMMISSION RECOMMENDATION ___________________________________________________________26 COUNCIL PLAN ADOPTION  ______________________________________________________________________26 ASSESSMENT OF DATA  __________________________________________________________________ 26 LABORSHED SUMMARY  ________________________________________________________________________26 SURVEY OF INDUSTRY SECTORS & CLUSTERS ______________________________________________________26 HOUSING DATA _______________________________________________________________________________27 RIVERFRONT PARCEL ANALYSIS  _________________________________________________________________28 TARGET INDUSTRIES: MARKETING RECOMMENDATIONS  _____________________________________________28 CONSULTANT MEMO ON PLANNING, ZONING & LAND USE _______________________________________30

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